6 Reasons You Should Use Animation & Motion Graphics in Marketing

When it comes to creating content for your website or social media profiles, one of the most challenging things is coming up with new and exciting ways to keep your audience engaged. Unfortunately, what might have worked correctly when you first created your website many years ago, probably isn't continuing to work. This is why you must continue to adopt and implement new trends, techniques, and ways of communicating. Good animation and motion graphics are the most effective ways nowadays to grab your target audience's attention.

Animation and Motion graphics work hand in hand to not only capture your viewer's attention but to keep them interested. In this article, we’re going to explore our top reasons why businesses in Canberra should use animation and motion graphics.

1. Boost Conversion Rates
Animations do not just engage your customers; they also inspire them to make purchases and help your business maximize profits. Statistics show that including animated videos on your landing page can improve your conversion rate by a whopping 80%. Whether you are trying to sell books or clothing, any product can be marketed through an animated video, no matter how severe or light-hearted your product is.

2. Animation Helps Build a Brand
Many forward-thinking brands use branding elements like a logo, messages, branded colors, etc., in an explanatory video to highlight their uniqueness and grow brand recognition. By posting such a video over social networks, using it on a website, or including it in a visible part of advertising, you can increase your company’s recognizability on the web and strengthen a brand image. It can undoubtedly impact conversions, as people prefer brands they have already heard about.

3. Used to Simplify Complicated Topics
When you’re dealing with a complex product or idea, trying to explain it individually in text mode can be very challenging. Depending on how the text is written and how technical it is, the audience may or may not connect and engage with it. Text and flat images don't always bring an idea to life, as well as animated videos do.
Animation is an excellent way to convey a complex and technical idea or message in the form of a short story.

4. Entertaining and Memorable
Animation is usually used for entertainment rather than being thought of as a marketing tool; therefore, users are more likely to pay attention to animation than traditional ads.
Not only is animation a fabulous way to tell a story and connect to your audience – animation is full of infinite possibilities; it doesn’t need to be accurate or realistic; it can be imaginative, fun, and creative. It’s the best way to show off your brand personality.

5. Boost SEO
Having animations on your business’ website shows search engines that your site is enriched with unique media content. Clients are demanding more and more video content from their online usage, which indicates that search engines will rank your website higher when it features an animated video.

6. Unique to Your Brand
If we design something that stands out from the crowd, people tend to notice and are naturally more interested in the point we are trying to get across. Originality gets people talking and creates excitement. No one wants to see something that they have already seen many variations of; we want something innovative and fresh.

Need we say any more? Take advantage of all the benefits animation and graphic design can offer.
Click here to create an animated video, logo animation, and creative branding for your business.

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